A Lady's Ruminations

"Jane was firm where she felt herself to be right." -Jane Austen, Pride and Prejudice

Thursday, June 09, 2005

Kraft Says It Proudly Supports The Gay Games

From the American Family Association:

Kraft Foods is sponsoring the upcoming Gay Games in Chicago. You need to read what Marc Firestone, Executive Vice President, General Counsel and Corporate Secretary of Kraft Foods Inc., said in refusing to cancel their sponsorship.

"Diversity is more than a word many people like to say. At Kraft we truly respect all kinds of differences. And diversity is not a selective concept. By definition, it’s nothing if not inclusive. We respect diversity of ethnicity, gender, experience, background, personal style and yes, sexual orientation and gender identity. Recognizing, respecting and valuing these differences helps us be a more successful business and a workplace where all employees can realize their full potential."

Click on the link to go to the AFA's page where they have pictures from the last Gay Games and a place where you can e-mail Kraft. Kraft cultivates a "family" image in its ads and campaigns, but this sort of behavior is far from it.