God and Coffee
Coffee drinkers could get a spiritual jolt with their java in the spring when Starbucks begins putting a God-filled quote from the Rev. Rick Warren, author of the mega-selling The Purpose-Driven Life, on its cups.Why not have a quote about God? I daresay a certain portion of Starbucks patrons believe in God. I certainly do.
It will be the first mention of God in the company's provocative quote campaign, The Way I See It. In 2005, Starbucks is printing 63 quotes from writers, scientists, musicians, athletes, politicians and cultural critics on cups for company-run and licensed locations to carry on the coffeehouse tradition of conversation and debate.
Some mention "faith in the human spirit," but none is overtly religious. Last month, Baylor University pulled Starbucks cups after objections to a quote from writer Armistead Maupin saying that "life is too damn short" to hide being gay.
Warren says the idea of a grande pitch for God as creator came to him after seeing a Starbucks quote on evolution from paleontologist Louise Leakey. Because Starbucks solicited customer contributions for 2006, Warren sent his in. On Tuesday, Starbucks spokeswoman Sanja Gould confirmed that it would be used.
The cups carry a disclaimer that the opinions "do not necessarily reflect the views of Starbucks."
If they are going to put all sorts of other quotes on their cups, then why not one of these?
The article continues with some other companies that include Bible verses on packaging. I had no idea.
You can read more about the Way I See It cups here.
I keep hoping for a Jonah Goldberg quote cup.
<< Home