A Lady's Ruminations

"Jane was firm where she felt herself to be right." -Jane Austen, Pride and Prejudice

Thursday, December 08, 2005

It will take more than this!

Reuters: France tries to improve tourist image after riots---

PARIS (Reuters) - France plans to spend a million euros to lure back foreign tourists after its image was damaged by pictures of burning cars and angry youths shown on televisions around the world during recent riots.

The Tourism Ministry said on Thursday it will take out advertisements in newspapers and travel websites, with one showing a couple embracing next to the Eiffel Tower.

The campaign will particularly target potential visitors from United States, Japan, China, Australia and Russia who France estimates are most sensitive to pictures of the violence that flared up in many of France's suburbs in November.

"In terms of image, the impact was inevitably negative for France," the ministry said in a statement.

The ministry said they had seen cancellations from Russia and Japan but said that Americans took more of a wait-and-see attitude toward their holidays.

Tourism accounted for 6.5 percent of gross domestic product in France last year and tourist expenditure totaled 95.8 billion euros, according to government figures.

The ministry said it will take out internet spots with the New York Times, the Boston Globe, the Chicago Tribune and the San Francisco Chronicle to win over the American market.

The rioting was blamed mostly on youths who feel excluded from mainstream society and who are frustrated by racism, harsh police treatment and high unemployment.
Love that last MSM sentence. As though the media didn't pretend the rioters were being destructive for those reasons, rather than the real reasons. The rioters were Muslims who were doing what Muslims all over the Middle East do: destroy and burn and pillage. This wasn't about some young kids who were feeling left out and acted out a bit to get attention.