A Lady's Ruminations

"Jane was firm where she felt herself to be right." -Jane Austen, Pride and Prejudice

Monday, November 07, 2005

Good Girls!

Reuters: Abercrombie & Fitch to pull tees after "girl-cott"---

LOS ANGELES (Reuters) - Retailer Abercrombie & Fitch said on Friday it would stop selling some of its T-shirts after a national boycott by teenage girls, who objected to slogans emblazoned across the shirts such as "Who needs brains when you have these?"

The teen-oriented apparel company, often criticized for its suggestive advertising featuring scantily-clad young models, did not specify which T-shirts it would pull but said in a brief statement that "We recognize that the shirts in question, while meant to be humorous, might be troubling to some."

Earlier this week, the Women & Girls Foundation of Southwest Pennsylvania launched a "girl-cott" of the store in protest over the T-shirts, launching an e-mail campaign and appearing on NBC's "Today" show to air their concerns.

Other T-shirts featured the slogans "Blondes are adored, brunettes are ignored," and "I make you look fat."